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Selected by Choice magazine as an Outstanding Academic Book for 2001

The highly-acclaimed first edition of this book chronicled the rise and fall of witchcraft in Europe between the twelfth and the end of the seventeenth centuries. Now greatly expanded, the classic anthology of contemporary texts reexamines the phenomenon of witchcraft, taking into account the remarkable scholarship since the book's publication almost thirty years ago.

Spanning the period from 400 to 1700, the second edition of Witchcraft in Europe assembles nearly twice as many primary documents as the first, many newly translated, along with new illustrations that trace the development of witch-beliefs from late Mediterranean antiquity through the Enlightenment. Trial records, inquisitors' reports, eyewitness statements, and witches' confessions, along with striking contemporary illustrations depicting the career of the Devil and his works, testify to the hundreds of years of terror that enslaved an entire continent.

Thomas Aquinas, Martin Luther, Thomas Hobbes, and other thinkers are quoted at length in order to determine the intellectual, perceptual, and legal processes by which "folklore" was transformed into systematic demonology and persecution. Together with explanatory notes, introductory essays—which have been revised to reflect current research—and a new bibliography, the documents gathered in Witchcraft in Europe vividly illumine the dark side of the European mind.

• Sales Rank: #283863 in Books
• Brand: Brand: University of Pennsylvania Press
• Published on: 2000-11-29
• Original language: English
• Number of items: 1
• Dimensions: 9.02" h x 1.04" w x 5.98" l, 1.71 pounds
• Binding: Paperback
• 480 pages

Features

• Used Book in Good Condition

Review

"An indispensable source book."—Choice, in a review of the first edition

"Revisions have made this anthology stronger and even more essential."—Choice

"Comprehensive, original, scholarly, philosophically searching, and meticulously prepared. . . . The volume, copiously illustrated, reveals the shocking impact of the belief in witches on Europe's Middle Ages, and examines the struggles of thinkers . . . to confront the phenomenon on rational terms. This is a major work in the genre."—Publishers Weekly, in a review of the first edition

About the Author
Alan Charles Kors is Professor of History at the University of Pennsylvania and author of Atheism in France, 1650-1729 and (with Harvey A. Silvergate) The Shadow University: The Betrayal of Liberty on America's Campuses. Edward Peters is Henry Charles Lea Professor of History at the University of Pennsylvania. Among his books are Torture and The First Crusade, both also available from the University of Pennsylvania Press.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Superb collection of medieval documents on witchcraft from 400-1770 in Europe
By mrs.peapod
If you're someone interested in the growth of witchcraft during the medieval era, you must own this text. Comprised of 69 treatises of well-known individuals in the time span mentioned, this book basically covers the whole shebang and they're all original sources. A superb text for a student of medieval history, witchcraft specifically and its growth over 1300 years, and the crushing results of such beliefs. You can pick or choose who to read depending on your interests or gobble up the whole book and come away well-rounded regarding your knowledge of the rise of witchcraft in medieval Europe. A must-have book for those studying this period.

15 of 16 people found the following review helpful.
Great collection
By Christopher R. Travers
This book is a collection of source documents, arranged in roughly chronological order, relating to the development of the medieval views on witchcraft and the witch craze. It ends with later, more skeptical voices such as Reginald Scot.

The book begins with excerpts from the works of St. Augustine, eventually works its way through the writings of Thomas Aquinas, the Malleus Malifacarum, witch trial testimony, and even dissenting opinions in verdicts. It shows clearly the development of the image of witch from misguided pagan through diabolical child-killer and the eventual triumph of skepticism in the wake of dangerously self-fulfilling witch hunts.

1 of 1 people found the following review helpful.
historical facts
By Roberto Quintas
this book give in details the texts and laws in a range of time about the "problem" of witchcraft. the book gives a good clue to the responsibles of the Witch Craze.

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• Sales Rank: #3577432 in Books
• Published on: 2011-01-01
• Number of items: 1
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• Sales Rank: #9364066 in Books
• Original language: French
• Dimensions: 7.48" h x .98" w x 10.24" l,
• Binding: Paperback

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• Sales Rank: #867068 in Books
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Zook and Allen explain how companies can:

• Develop a strong, well-defined core and use it to establish a leadership position
• Follow the golden rule of strategy: discourage competitors from investing in your core
• Assess whether your core is operating at its full potential
• Uncover hidden assets in your core that provide the seeds for new growth
• Find a repeatable formula to apply core business strengths in adjacent markets

Building on powerful and proven ideas to meet today’s formidable business challenges, Profit from the Core is the back-to-basics strategy field guide no manager should be without.

• Sales Rank: #221195 in Books
• Published on: 2010-01-26
• Original language: English
• Number of items: 1
• Dimensions: 9.50" h x 6.50" w x .75" l, .85 pounds
• Binding: Hardcover
• 192 pages

About the Author
Chris Zook and James G. Allen are co-leaders of Bain & Company’s global strategy practice.

Most helpful customer reviews

11 of 12 people found the following review helpful.
An operations manual, compass, and mine detector for achieving sustainable and profitable growth
By Robert Morris
In this Updated Edition of Profit from the Core published by Harvard Business Press (2010) and written with James Allen, Chris Zook provides updated key examples while adding new ones and renders "the lessons learned in a way that management teams can use can use as a tool to reflect on the way forward in today's economy."

Given what Zook characterizes as "the current structural crisis in business," referring to developments during the "turbulent times" since the collapse of Lehman Brothers in 2008, here are the key points he lists in the Preface:

* Sustained and profitable growth requires a strong, well-defined core.

* Most sustained profitable growth companies have leadership positions in their cores that form the epicenters of their strategies.

* The number-one rule of strategy is to discourage your customers from investing in your core.

* The greatest source of strategic error, he and associates [at Bain] find, stems from an inaccurate understanding of the core and its full potential.

* Strong cores often contain hidden assets that prove to be the seeds of the next wave of growth - the topic of his previous book, Unstoppable.

* The key to sustained and profitable growth is to find a repeatable formula that utilizes the most powerful and differentiated strengths in your core and applies them to a series of new "adjacent" markets.

Zook's concept of "core" bears striking resemblance to Jim Collins' concept of the "Three Circles"," introduced in Good to Great: (a) What a company can be the best in the world at (and equally important, what it cannot be the best in the world at), (2) What drives the company's economic engine, and (3) What those in the company care most passionately about. For Zook, a core business "as that set of products, capabilities, customers, channels, and geographies that defines the essence of what the company is or aspires to be to achieve its growth mission - that is, to grow its revenue sustainably and profitably...The essence of a company's growth strategy is to define the core business as we have defined it and to pour company resources into this core business until it achieves its full potential."

Of special interest to me is what Zook has to say about five paradoxes that most management teams encounter when seeking to revitalize the growth of their company. They usually focus on the underperforming units. Zook and Allen argue that "growth requires instead on increasing the performance of the best businesses, no matter how well they are doing at present. Why? Paradox #1: The better performing of business units are likely to be those operating the furthest below their full potential. When discussing adjacency expansion, they introduce Paradox #2: "The stronger your core business, the more opportunities you have both to move into profitable adjacencies and to lose focus." When addressing when and how to redefine a core business, they introduce Paradox #3: "The management teams that have been most successful in building a strong core business and that have benefited from adjacency expansion are also the most vulnerable to industry turbulence." In Chapter 5, they provide some guidelines for the process of developing and refining growth strategy, then introduce Paradox #4: "All organizations inhibit growth...Overlying all the analysis in this book is a final paradox: From focus comes growth; by narrowing growth one creates expansion."

In order to continue creating value, it is eventually necessary for any company to invest in adjacencies. There are three basic types: a direct move into an immediate opportunity (e.g. Enterprise Rent-a-Car); an "option" purchased in a business related to the core, functioning as a hedge against future uncertainties (e.g. Intel and Microsoft); and a series of sequential moves that expand the boundaries and capabilities of the core business (e.g. Cisco's acquisition of Pure Digital Technologies). Whichever approach is selected, there are certain "pitfalls" that must be avoided. They are identified in Chapter 5 and there are seven of them: expanding toward an entrenched position, overestimating the profit pool, false bundling (of products, services, or both), invaders from unexpected directions, failing to consider all adjacencies, missing a new segment, and single-mindedly (stubbornly?) pursuing high-end adjacencies. They are thoroughly discussed on Pages 97-105.

In the final chapter, Zook poses ten questions that he and Allen believe management teams should periodically ask themselves about their companies and at the start if every review of their basic growth strategy. Here are the first three:

1. What is the most rightly defined profitable core of our business, and is it gaining or losing strength?

2. What defines the boundaries of the business that we are competing for, and where are those boundaries going to shift in the future?

3. Are there new competitors currently at the fringe of our business that pose potential longer-term threats to the core?

Long ago during one of his first meetings with the Green Bay Packers, Coach Vince Lombardi stood next to a blackboard, held up a piece of chalk, and claimed, "I can beat any offense or defense with this." The same is true of asking questions such as those that Zook and Allen pose when concluding the final chapter. In football it is far more difficult to execute the right strategies than it is to present them on a blackboard but you need to do both. In business it is far more difficult to formulate the right answers than it is to ask the right question but, again, you must do both.

In this Updated Edition of a book first published in 2001, Chris Zook with James Allen provide a wealth of information and counsel that a management team needs in its quest for sustainable and profitable growth. I agree with them that turbulent conditions create "confusion, blurred boundaries, less time to react, less tolerance for error, and often fewer resources" but they also create "unique opportunities to strengthen and expand string cores, and even to invest to reshape the structure of [its] industry ahead of competitors." For those in need of an operations manual, compass, and mine detector, here it is.

2 of 2 people found the following review helpful.
One of my 3 favorite business books
By Rob L
Profit From the Core is without a doubt one of my favorite business books. I rank it alongside Winning Decisions and The Goal.

This book is from the perspective of manager's wanting to achieve corporate growth, but the myriad concepts are so powerful they can be adapted to departmental strategies, evaluating corporations, mergers & acquisitions and even to designing one's own career strategy.

The updated edition from 2010 includes examples that are relevant in today's post financial meltdown world. No per-requisites should be required. It is a must read for those wanting to improve their business strategy acumen, and useful if you want to exercise your strategic thinking in general.

1 of 1 people found the following review helpful.
Good example of the focus strategy
By Jackal
Michael Porter introduced the focus/niche strategy in his 1980 book. The current book is a modern reincarnation of the idea and was published in 2001. The key argument is that the core of the organisation often has more growth opportunities that commonly perceived. This is a good and valid elaboration. I can recommend this well-written book with interesting examples. However, you should be aware that the book does not contain a lot of novelty.

The author has a follow-up book Beyond the Core: Expand Your Market Without Abandoning Your Roots, which I cannot recommend at all. Its focus is on growth-areas outside the core. This is a great idea, except that the 2001 book already has a chapter on growing through adjacencies (i.e. related diversification.) The second book is just more of the same.

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